![]() ![]() Over 12 million gamers use Skillz to compete in mobile games across 3,000+ game studios. 500 as the fastest-growing private company in America, and the first eSports company ever named the CNBC Disruptor 50. It is the first eSports business to top the Inc. Skillz, the leading mobile eSports platform, connects the world’s 2.6 billion mobile gamers through competition. Flyclops’ hit Domino! is the #1 dominoes game on mobile, having garnered over 10 million downloads since its release in 2012. Last year, Skillz developers disclosed that they were achieving over 8x the mobile gaming industry’s average revenue per daily active user (ARPDAU) and nearly 2x the average time spent in a game.ĭevelopers interested in implementing the Skillz Tournament Management System can visit email Players interested in competing can visit their mobile device.įlyclops is an independent mobile games studio, based in Philadelphia, PA. It creates mobile games that get played every day and stay installed for years, not days or weeks. “Skillz allowed us to turn 7% of our third-party ads into 45% more revenue, while bringing ad-free competitions to our users in Dominoes Gold.”įlyclops is the latest developer to report success with the Skillz mobile eSports platform. “The industry points to advertising as the top monetization method, but since integrating Skillz, we’re actually showing fewer third-party ads and making more money,” said Dave Martorana, co-owner of Flyclops. A study by analytics firm deltaDNA reported that over half of game developers consider third-party advertisements to be a “necessary evil,” while a study by marketing platform Hubspot found that 70% of end users dislike third party mobile ads. Despite the growth in revenue, both developers and end-users would prefer not to have third-party ads in games. alone, third-party advertising has become the monetization tool of choice for mobile game developers, with two-thirds of developers relying on them for revenue, according to Unity Technologies. The 45% increase in revenue was driven by the repurposed ad inventory, which generated 7x the eCPM of the third-party ads that were replaced.Ī $37 billion industry in the U.S. The company repurposed just 7% of its third-party ads in Domino! to promote competitions in the ad-free Dominoes Gold. Continued abuse of our services will cause your IP address to be blocked indefinitely.Makers of #1 Dominoes Game Increase Revenue 45% by Reducing Third-Party Adsįlyclops Partners with Skillz to Market Competition Instead of Third-Party Productsįlyclops announced today that it has increased revenue in its top game Domino! by over 45% by cross-promoting players into Dominoes Gold, a Skillz-enabled eSports version of its hit game. Please fill out the CAPTCHA below and then click the button to indicate that you agree to these terms. If you wish to be unblocked, you must agree that you will take immediate steps to rectify this issue. If you do not understand what is causing this behavior, please contact us here. If you promise to stop (by clicking the Agree button below), we'll unblock your connection for now, but we will immediately re-block it if we detect additional bad behavior.
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